Consultant Steve Warren's Textbook: Format and Programming Guide for Music Radio

There is nothing else like this book! It's radio's ONLY professional programming manual. If you've needed a RULE BOOK that shows the programming department what to do and how to do it .... here it is. More than 3500 broadcasters have purchased the Ops/Manual. Many colleges have used it in their broadcasting courses. Radio's new young talent needs it. Experienced Pro's find it filled with fresh thinking and insight. You will use the knowledge it contains to improve your station and to stimulate your staff.

This manual contains guidelines for all aspects of formatting, music selection, news reporting, production, and basic research. It includes format clocks, music rotation grids, music research forms and announcer instructions.

IT EXPLAINS IN CLEAR, CONCISE TEXT HOW TO PROGRAM A MUSIC RADIO STATION

    The Operations Manual says in straightforward language:
    --how to set up music rotations
    --how to construct format clocks
    --how to direct and control air talent
    --how to recycle listeners
    --how to improve music flow
    --how to develop air talent creativity
    --how to select new songs for the playlist
    --how to use the hotline for positive coaching
    --how to avoid clichés and stay out of ruts
    --how to improve quarter-hour maintenance
    --how to do basic music research
    --how to develop a dynamic News department
     

The Manual has detailed sections about all areas of programming operations:

  • production scheduling and control
  • mike technique
  • using sound effects
  • effective memo writing
  • discrepancy reports
  • disc jockey fundamentals
  • spot updates
  • consistent board operation
  • PSA selection and formatting
  • creative commercial production

In your hands, The Programming Operations Manual is a complete and comprehensive programming consultancy and formatting system. Managers use it to supervise the PD. PDs use it to direct the staff. Announcers use it because they can find this kind of training nowhere else!

The Operations Manual is the one and only PROGRAMMING RULE BOOK. For years, it has been the 'bible' for our client stations. It gets enthusiastic and appreciative commendations from every manager, programmer, educator and announcer who uses it. The Programming Operations Manual will be the best tool you buy for yourself and your station all year. THERE IS NOTHING ELSE LIKE IT! This is the MASTER'S COURSE for professional radio programming.

To order on-line, click here.